Startup in India Announces Mass Layoffs, Then Says It Was a Marketing Stunt [Video]

A beauty startup in India is under fire for a marketing initiative gone awry. 

Following an internal wellness survey, employees at YesMadam received an email stating the company “made the difficult decision to part ways with employees who indicated significant stress.” 

The email has since gone viral on social media, with A LinkedIn post of featuring the email garnering thousands of reactions and comments.

“Wow, so now employees have to stress about not showing stress? That’s next-level irony,” one person commented, while another wrote, “Never complete a survey at work, especially the ones they claim are anonymous.”