Cumbia, Connection, and Community: The Story of Making Movies and ATTA [Video]

Music has the ability to transcend boundaries, cultures, and languages – an idea that may sound cliché, but the collaboration between the Adventure Travel Trade Association and the band Making Movies has brought that power to life through a song that was written, performed, and produced by the adventure travel community. 

Watch the Video

The relationship between the ATTA and Making Movies began in 2022 at AdventureNEXT Latin America in Panama, where Enrique Chi, the lead singer and songwriter, participated in a panel about connection. A few months later, the band performed at AdventureELEVATE in Eugene, Oregon, which was sponsored by Panama. Their performance and natural ability to bridge cultures through music resonated deeply with delegates and members of the ATTA. This sparked a friendship that has since grown into a multi-year collaborative musical adventure.

At AdventureNEXT Latin America in Bogotá, Colombia, where the theme of the event was “Music as an instrument of peace,” …