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Schools targeted with AI learning apps despite experts doubts [Video]

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Marketing Technology

Apps infused with AI are being marketed to schools across the world and governments are rushing to embrace the technology, despite experts raising serious doubts.

The sector known as Ed Tech exploded during the Covid pandemic as schools closed to stop the spread of infection and millions of children were forced to learn in front of screens at home.

As demand dried up after schools reopened, Ed Tech startups tried to win back investment by adding AI to their products and marketing.

Tech titans like Microsoft, Meta and OpenAI have also spied an opportunity, promoting their AI products to schools or partnering with startups.

While many education ministries have announced plans to deploy AI apps, there are plenty of dissenting voices.

The UN’s education body UNESCO last year eviscerated the record of online learning during Covid, saying the rapid rollout of tech solutions was a “tragedy” that had increased inequality …

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