What is Mobile App Localization? [Video]

The market for mobile apps is highly competitive. Organizations seek to expand the reach of their apps and retain users. They also try to increase conversion and sales. Mobile app localization is a key tool for them.

Mobile Apps Localization: What It Is
Why Localize Mobile Apps? The Benefits of Mobile App Localization
What Are the Types of Mobile App Localization?
Mobile App Localization Strategy
Mobile App Localization Process Steps
Challenges in Localizing Mobile Apps
Frequently Asked Questions on Mobile App Localization

Mobile Apps Localization: What It Is

The term “mobile app localization” refers to adapting a mobile app for app users in a target market other than the home country of the organization offering the app. The mobile app localization process involves adapting the UI (user interface), app content, features, app store listings, and in-app purchase products. This adaptation makes the app understandable, usable, and enjoyable for users in new markets.