Why fears are growing for iconic Aussie beers as Japanese owners plan a SHOCKING new rebrand [Video]

00:12 EST 13 Dec 2024, updated 00:24 EST 13 Dec 2024

Fears are growing some of Australia’s most beloved and iconic beers will be rebranded amid a Japanese push to re-educate Australians. 

Carlton & United Breweries is known throughout the country for its Australian ‘session’ beers like Carlton Draught and Victoria Bitter. 

But a new push by the brewer’s foreign owners has seen the local brand diminished to a mere mention below the Asahi brand logo in a recent advertising campaign.

The marketing blitz is designed to raise the profile of the Japanese giant which is now the power behind Australian drinkers’ daily froth. 

CUB was sold to Asahi Group Holdings for $16billion in 2019, after previously being a subsidiary of Anheuser-Busch InBev, the world’s biggest beer company.

Asahi’s move into Australia to snap up CUB – which also produces Crown Lager and Great Northern – means Japanese firms now own both of the nation’s major brewers. 

Kirin purchased Lion, brewer …