TikToks Possible Exit: Should Your Business Prepare for It? [Video]

If you’re like our Boston SEO experts who’ve been keeping up with the latest headlines, you’ve probably noticed TikTok is back in the spotlight… and not in a good way.  

Governments around the world, especially in the U.S., are once again questioning the app’s future. It’s been accused of being a security risk, with lawmakers concerned about how much influence its parent company, ByteDance, might have from China. And let’s be real, when politicians start talking bans, it’s enough to make anyone relying on TikTok for business feel a little nervous.

You might be thinking, “Didn’t we go through this already?” Yes, we have. A couple of years ago, TikTok was facing the same kind of scrutiny. But this time, the heat feels way more intense. There’s bipartisan support in Congress to either ban the app outright or force a sale to a non-Chinese company.  

The possibility of TikTok actually disappearing, or being significantly restricted, is …