How AI Helps Marketers Focus on Strategy and Creativity [Video]

Generative AI is becoming a pivotal tool for marketers and communicators, who are using it to turn raw data into actionable insights.

On the latest episode of The Disruption Is Now, Jeff Fleischman, Chief Marketing Officer at Altimetrik, joins host Greg Matusky to discuss how AI transforms daily workflows, elevates decision-making, and even redefines how businesses communicate.

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Key takeaways

Good data is the foundation of AI successAI can only deliver meaningful results if it’s fed reliable and well-structured data. Fleischman emphasizes that companies investing in AI without addressing data quality are setting themselves up for failure.

Data governance is non-negotiable. Without clear processes to ensure data accuracy and integrity, AI implementations can quickly spiral into inefficiency and wasted resources. Fleischman stresses the importance of maintaining consistent quality checks and developing a culture that values strong data practices across all departments.

AI amplifies curiosity and better questioningFleischman highlights how AI tools have improved the way he formulates both business and personal …