Philips launches partnership with Scarz in new ad adobo Magazine [Video]

SINGAPORE — Philips Japan, with the help of FUSE, Omnicom Media Group‘s market-leading sport and entertainment practice, has signed a sponsorship agreement with Japanese esports team SCARZ. Under the agreement, the Philips S9000 rotary shaver becomes the official male grooming product of SCARZ and specifically their e-motorsports division, highlighting a synergy between cutting-edge technology and high-performance gaming.

Over the next six months, FUSE will support Philips and SCARZ in developing exclusive content and unique experiences including a 30-minute documentary, fan contests, and masterclass videos. This marks a shift from the usual executions carried out by shaver brands in Japan, which typically focus on traditional advertising.

The six-figure sponsorship marks the innovative convergence of grooming and gaming – two industries that value precision and performance. At the heart of this partnership lies the concept of “mastering rotation leads to victory.”

The Philips S9000 rotary shaver, known for its advanced rotary technology, parallels the agility and precise …