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NBA debuts stop motion Jingle Hoops Regifted ad for Christmas adobo Magazine [Video]

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Global Marketing Strategies

NEW YORK, USA — The NBA debuted its Christmas Day brand campaign, Jingle Hoops Regifted, an animated remix of the league’s popular 2013 Jingle Hoops commercial. Jingle Hoops Regifted is now streaming across all NBA social media platforms and in the NBA App. The spot premiered during the Emirates NBA Cup East quarterfinal matchup between the Orlando Magic and the Milwaukee Bucks.

The new campaign opens with a familiar shot of five players practicing three-pointers to the tune of the Christmas classic “Jingle Bells.”  The cast, reimagined as animated action figures, includes three players also featured in the original 2013 ad, Stephen Curry (Golden State Warriors), Kevin Durant (Phoenix Suns) and LeBron James (Los Angeles Lakers), now joined by Luka Dončić (Dallas Mavericks) and Jayson Tatum (Boston Celtics).

As the players put up shots, they are interrupted by Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Nikola Jokić (Denver Nuggets), Tyrese Maxey (Philadelphia 76ers) and Victor Wembanyama(San Antonio Spurs), …

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