Canto PIM Unites DAM and Product Information Management, Streamlining Asset and Data Workflows [Video]

A bit of translation trivia: the word “Canto” means “singing” in Spanish. 

Perhaps, then, it’s apropos that the company called Canto – a leading digital asset management software platform – is crooning a sweet tune about its latest innovation. 

Is it Swift-worthy? Sure sounds that way.

The song they’re spinning is the new Canto PIM, a comprehensive solution that combines its industry-standard DAM with product information management capabilities.

According to the company, Canto PIM has been purpose-built to overcome the burdens and blockers many brands face when managing, distributing, iterating, optimizing, and securing their digital assets and product data across an expansive ecosystem of channels, campaigns, and use cases.

I’ve been expecting this news given that Canto acquired industry rival Image Relayin mid-September. The Vermont-based SaaS company had been blazing trails around its combined modeling of digital asset management and product information management, making it an attractive target in what is becoming a densely competitive race between pure-play DAMs and …