How can B2B marketers justify influencer marketing budgets to leadership teams 🔥? [Video]

B2B marketers face many challenges daily, but one of the biggest struggles is justifying influencer marketing budgets to leadership teams.

This week on the Social Pulse Podcast: B2B Edition, Sarah Fruy shared the KPIs that truly matter for B2B influencer marketing success.

With over 20 years of experience in B2B and B2C marketing, Sarah has developed strategic initiatives across online advertising, SaaS, and digital media industries.

Wondering if partnering with industry thought leaders is driving results for your business? Tune in to the latest episode to learn Sarah’s proven approach!