What does a head of data science do all day? Bloombergs Phil Robinson explains [Video]

My job is to deepen our relationships with media agencies and advertisers, enabling our sales team to shift the relationship from a pure ad buy and see us as a strategic media partner. I do this through the incredible amount of data and intelligence Bloomberg has to offer our clients, meaning they can tap into the breadth of Bloomberg’s tools. We’re in a unique position as a media owner as we have tons of data at our disposal, which we call the Bloomberg Accelerator Framework. There are four different areas within this:

Industry Accelerator: Our thought leadership research studies, which we conduct in-house, provide in-depth insights across key topics and verticals, such as our most recent focus on Corporate Reputation and The Business Guide …