Nike and NFL Aim to Boost Global Reach with Decade-Long Collaboration [Video]

The National Football League (NFL) and Nike have extended their partnership for another decade.

The deal, announced Wednesday, ensures Nike remains the exclusive supplier of uniforms and apparel for all 32 NFL teams through 2038. Nike first joined up with the league in 2012.

Together they’ll aim to increase the NFL’s global presence, develop new talent, and expand the sport’s fan base.

“They’re a global brand, an iconic brand all over the world associated with great athletes, associated with great sports,” said NFL Commissioner Roger Goodell. “The partnership brings credibility to both of us.”

When Was the Original Deal Due to Finish?

In October, CNBC reported that the NFLwas considering new partners for its uniform …