Early entry into China helped Ruder Finn stay ahead of the curve, says CEO [Video]

As we have witnessed recently with Omnicom and IPG merging and Publicis hitting back immediately with news that its LePub boutique arm will be expanding globally in 2025, staying ahead of market trends and transitions is the name of the game, says Ruder Finn’s CEO Kathy Bloomgarden.

For Bloomgarden, it was a bold decision made three decades ago that she feels cemented the agency’s competitive edge – the agency’s early foray into the Chinese market. While many agencies hesitated, Bloomgarden’s forward-thinking approach back then set the stage for Ruder Finn’s global success in the intervening years.

“Entering the China market three decades ago was about pushing boundaries and looking beyond the norm,” she recalls. “When you’re passionate about something and truly believe in its potential, success usually follows.”

This ethos of anticipating market transitions has defined Ruder Finn’s operations under her leadership. Today, with over 800 team members based in …