CU Financial Group and Sure partner to launch digital insurance solution SimpleQuote for credit unions | PR Newswire [Video]

Sure combines its technology with CUFG’s network of credit unions to build the first ever digital insurance experience for credit union members

, /PRNewswire/ — Sure, the insurance technology leader that unlocks the potential of digital insurance, today announced it has partnered with CU Financial Group, LLC (CUFG) to launch SimpleQuote, a new digital insurance solution that will enable credit unions to offer their members seamless access to insurance. CUFG is a credit union service organization whose mission is to offer premium insurance products to credit union members at competitive rates. Built on Sure’s digital insurance technology rails, SimpleQuote enables CUFG to offer its network of credit unions the ability to extend insurance to their members through the first fully digital insurance experience ever available to them. Starting first with auto insurance, SimpleQuote removes barriers for credit union members while enhancing their overall customer experience.

While credit unions have historically been much slower …