Google is being accused of going “woke” with a new Christmas advertisement, featuring a “nonbinary” beauty influencer.
The online ad for Google Shopping showcases rising TikTok star Cyrus Veyssi searching for skincare products with the Google service.
The ad drew backlash online after conservative commentator and detransitioner Oli London shared it, along with a critical caption.
“Google launches WOKE Christmas campaign featuring man wearing women’s clothing complaining about his skin,” London wrote about the ad.
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In the advertisement, Veyssi appears in makeup and women’s clothing and complains about dry skin.
“This winter dryness is not it. Especially when I have so many holiday looks to pull off. Thankfully, I know just the thing,” Veyssi says while looking for products on Google Shopping.
“Hydrated skin is a gift to everyone. No wrapping needed. Happy holidays to me,” the influencer says, as the Google Shopping logo appears on-screen. The ad was also shared by Veyssi’s Instagram account.
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