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The Implications of AI in Digital Marketing
12 Steps to Create Videos

Open AI’s Sora video generator tool released to ChatGPT subscribers

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The highly anticipated product received so much response upon its Monday release that OpenAI has temporarily paused the creation of new accounts.

SAN FRANCISCO — OpenAI has publicly released its new artificial intelligence video generator Sora but the company won’t let most users depict people as it monitors for patterns of misuse.

Users of a premium version of OpenAI’s flagship product ChatGPT can now use Sora to instantly create AI-generated videos based on written commands. Among the highlighted examples are high-quality video clips of sumo-wrestling bears and a cat sipping coffee.

But only a small set of invited testers can use Sora to make videos of humans as OpenAI works to “address concerns around misappropriation of likeness and deepfakes,” the company said in a blog post.

Text-to-video AI toolslike Sora have been pitched as a way to save costs in making new entertainment and marketing videos but have also raised concerns about the ease with …

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