2B or not B2B theres no question: how to get on board the B2B brand boom [Video]

Brand has become more important in B2B than in the consumer space. Why? And what are the seven ways in which marketers can grasp opportunity in the new world order?

Rockstar conferences, Super Bowl ad slots, pithy social media campaigns and sleek new design. B2B marketing is finally moving out of B2C’s shadow to claim the brand-building crown.

Seventy-five percent of consumers wouldn’t care if B2C brands didn’t exist, according to Havas’ inaugural B2B version of its longstanding Meaningful Brands report ‘Decoding B2B’s Brand Boom’. But the opposite is true in the B2B space: 81% of professionals would mind if B2B brands disappeared. And that’s because they’ve shifted from a sales-led approach to a recognition that B2B brand-building ultimately boosts growth.

Showing up & showing off

The pandemic didn’t just nudge B2B brands into the digital world – it shoved them in, headfirst. Social and digital spaces became survival kits, not add-ons. Combine that with the collapse …

Tags Marketing Campaigns, Marketing Plan, Marketing Strategies, Relationship Management