Optimizely Named a Leader in Experience Optimization Solutions | PR Newswire [Video]

Recognized by independent research firm, Optimizely was ranked highest in the ‘Strategy’ and ‘Current Offering’ categories

, /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024. In this evaluation, Optimizely was recognized as the top-ranked solution in both the Strategy and Current Offering categories. According to the report, “Optimizely’s vision of providing a unified platform through Optimizely One gives it a competitive edge, helping customers to plan, create, and optimize experiences end to end.”

“Optimizely’s heritage of experimentation and personalization, and the success our customers see with these solutions, fuels our enthusiasm for ongoing innovation in experience optimization (EO), and we believe this recognition from Forrester affirms our success in building a marketing operating system that truly delivers.” said Rupali Jain, Optimizely’s Chief Product Officer. “We’ve heard from our customers that they love the ability to …