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5 tips for better business value from gen AI [Video]

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Global Marketing Strategies

Establishing ROI from AI projects can be challenging, but getting specific about metrics that matter, aligning data operations to revenue-centric tasks, and ensuring employees make the most of AI can help.

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CIOs have been able to ride the AI hype cycle to bolster investment in their gen AI strategies, but the AI honeymoon may soon be over, as Gartner recently placed gen AI at the peak of inflated expectations, with the “trough of disillusionment” not far behind.

That doesn’t mean investments will dry up overnight. According to AI at Warton’s report on navigating gen AI’s early years, 72% of enterprises predict gen AI budget growth over the next 12 months but slower increases over the next two to five years. That gives CIOs breathing room, but not unlimited tether, to prove the value of their gen AI investments.

Proving the ROI of AI can be elusive, but rushing to achieve itcan prove costly. Still, CIOs have reason to drive AI capabilities and employee adoption, …

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