Stellantis brings back Tim Kuniskis to run Ram brand [Video]

DETROIT — Troubled automaker Stellantis has decided that its Ram brand needs its own executive, so the company is bringing back an executive who retired this year when CEO Carlos Tavares was running the company.

Tim Kuniskis, who served as the unofficial spokesman for the American muscle car, is taking over as CEO of Ram effective immediately, company spokeswoman Shawn Morgan said Monday.

The return of Kuniskis is part of several management moves by the struggling company designed to bolster its North American leadership.

Sales of Ram pickups, the company’s top selling and most profitable product, have fallen almost 18% this year as Stellantis was caught with too many higher-priced vehicles when buyers were looking for more affordable automobiles.

The Ram brand also includes …