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TKO CEO Discusses The Streaming Future Of WWE PLEs [Video]

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Global Marketing Strategies

WWE will begin a new era when RAW moves to Netflix in 2025. Peacock will remain the home of WWE Premium Live Events, but that deal is set to expire in 2026.

 TKO CEO Mark Shapiro discussed WWE’s PLEs at the UBS Global Media & Communications Conference. He noted that they were interested in talking to Peacock and other suitors once they were able to do so. (H/t Jeremy Lambert of Fightful)

“The PLEs are seeing significant audiences,” he said. “The marketing around the events have been terrific. That one in particular lends itself to even more suitors than the UFC, dare I say, because the nature of the PLEs, which are once a month. There are a lot of platforms out there that are looking for premium and also looking for volume. Other platforms are just looking for volume and even a smaller subset, but still enough for us, are looking for low volume but high premium.

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