PC GAME PASS MAKES A STATEMENT AT THE STREAMER AWARDS WITH INTERACTIVE CUSTOM GOWN FOR QTCINDERELLA [Video]

LOS ANGELES, Dec. 10, 2024 /PRNewswire/ — Coming off the launch of the “We got you” campaign, PC Game Pass, in partnership with creative agency Mutiny (A Trailer Park Group Company), brought their signature self-awareness and overt fourth-wall-breaking humor to life at The Streamer Awards this week with “Dripping in PC Game Pass”—an activation that merged fashion, gaming, and marketing into an amazing gown worn by the awards’ founder and star of the night, QTCinderella. 

Designed by viral TikTok sensation @whoisJillea, QTCinderella’s custom gown made a bold statement. The intricate design blended high-tech gaming elements with high-end fashion, featuring PC components like wires, ethernet cables, microchips, and keycaps embedded into the corset and sleeves.

But the gown wasn’t simply a fashion statement—it was a game-changing experience. Embedded within the train of the dress were claimable PC …