AI influencers are here but will they ever replace humans? [Video]

Leaps and bounds have been made in content-creation capabilities thanks to AI. But, photo-realistic or not, Stéphane Allard of YKONE explains why AI influencers might struggle to live up to their human counterparts.

The emergence of AI influencers has sparked both excitement and caution in the world of marketing. While brands explore the possibilities of AI-generated personas, a debate exists about whether they can truly replace human influencers. It seems fair to say that virtual influencers can add an intriguing layer to branding strategies, while authentic influence may still remain rooted in human connection.