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Rugby Australia’s new blueprint for on-field success [Video]

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Event Marketing and Sponsorships

Rugby Australia have established an ambitious plan for the next five years which will focus on performance, participation and promotion as the key pillars.

Chief Executive Officer Phil Waugh and Chairman Daniel Herbert spoke at a press conference in Sydney Tuesday morning where they emphasised the importance of capitalising on the public attention Australian rugby will receive with the major events on the horizon.

“Our ultimate goal is to become the world’s number one rugby-playing nation by nurturing talent, promoting inclusivity and driving success on and off the field,” said Herbert.

“I do think we’ve got the players, and I do think we’ve got the people involved across the game.”

With the fast-approaching British and Irish Lions tour, World Cups on both the mens and women’s side, and the Olympic games in 2028, the next five years is flooded with meaningful rugby that Australia aims to dominate by leveraging their …

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