The SECRETS to In-House Digital PR Success [Video]

Vince Nero chats with Victoria Schmid, the Senior Digital PR and Influencer Marketing Specialist at Kuru Footwear, about being an in-house digital PR.

They dive into Victoria’s transition from broadcast journalism to digital PR, her innovative campaigns at KURU, and essential strategies to avoid overly advertorial content.

Victoria also shares her experiences and tips on working in-house versus at an agency, leveraging feedback, and staying creative in digital PR. T

⏰ Timestamps:
00:00:00 – Intro
00:00:27 – What is it like moving from agency to in-house?
00:06:48 – How do you ideate campaign ideas that don’t come off as too salesy?
00:10:20 – Have you ever received feedback that your digital PR campaign wasn’t relevant enough?
00:12:38 – Why did KURU decide to bring digital PR in-house?
00:15:18 – Does KURU have a brand team, and do you work closely with them?
00:17:42 – Do you do much influencer marketing, and how does it overlap with digital PR?
00:18:38 – Do you think the role of digital PR is to sell?
00:06:48 – What are some tips for ensuring your campaigns aren’t reading like ads or too irrelevant?
00:25:54 – Do you pay journalists for feedback on pitches or stories?
00:27:18 – How do you recommend keeping things interesting while working in-house?
00:27:18 – What is a swipe file?
00:27:18 – How do you stay motivated?
00:39:21 – If you are just starting out in digital PR, do you recommend starting in-house or agency?
00:39:21 – Where do you think digital PR is heading?

💻 Check out the full post: https://www.buzzstream.com/blog/in-house-digital-pr-podcast/

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