Connect with students and make customers for life, like these brands [Video]

Early on in the academic year is the best time to build rapport with students, says Emily Lowes of Raptor. These brands have done an excellent job at just that.

Each year, around 3.4 million new students take their first step onto college campuses across the US. During this transformative period, the brands that students engage with play a pivotal role in shaping their experience. They can become companions in their collegiate journey and often earn a place in their lives long after graduation. This year, we spoke to 500 students from across the US to understand which brands won the ‘back to school’ period and why.