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T-Mobile’s Mint Mobile reveals an example of how it puts customers first [Video]

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Global Marketing Strategies

New Mint Mobile customers might not have known it at the time they switched to T-Mobile‘s MVNO, but those who moved from another wireless provider to Mint also helped make a charitable donation for a very good cause. Earnings from purchases made by new Mint Mobile customers on GivingTuesday (Dec. 3) were donated to St. Jude Children’s Research Hospital. The amount given to the hospital came to $250,000.

“At Mint Mobile, we believe in keeping wireless bills small and making a big difference,” said Andrew Fried, Mint Mobile’s Chief Marketing Officer. “This GivingTuesday, we turned our success into support for St. Jude Children’s Research Hospital, making this season one of connection, compassion and savings for all.”

St. Jude’s really depends on such charitable donations. Founded by entertainer Danny Thomas back in 1962, the pediatric hospital does not charge patients for care as it focuses on children with serious diseases such …

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