Want analytics for your Threads posts? Meta is testing the feature now [Video]

It’s no secret that Meta has been enhancing and building out its Twitter-like offering Threads over the past few weeks — likely to remain competitive against X competitor Bluesky. Recent improvements include custom feeds, advanced search, the option to choose a default feed, AI-powered summaries of trending topics, and more. 

Also: 8 Bluesky tips every new user should know

On Thursday, Instagram boss Adam Mosseri announced another change that would potentially attract more brands and creators to join the social media site as Threads and Bluesky compete for X defectors. In a Threads post, Mosseri detailed that Meta is “testing changes to Insights on Threads, starting with metrics for individual posts.”

Threads has garnered criticism from creators on the platform, specifically concerning the app’s algorithm and the lack of data on content performance. This new change may entice more people and creators to learn how to help grow their …