Guerrilla Marketing Ideas for Your Brand [Video]

Get Creative and Take Your Brand to the Next Level

If you want your brand to stand out in your niche, you need to get creative. Since standing out in a crowd can prove to be a challenge, many brands have turned to guerrilla marketing. Just as its name states, these techniques take on a creative, outside-the-box form and are sometimes put into practice sans-authorization. Below are some guerrilla marketing ideas your brand can use to give you that extra push.

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What Is Guerrilla Marketing?

Guerrilla marketing may sound like a funny term that is reminiscent of wartime strategies, but that’s exactly where the name comes from. Guerrilla marketing techniques draw their inspiration from the unexpected and surprise attacks used during times of war. These attacks were unconventional and relied heavily on the element of surprise in order to be a success.

In the same way, guerrilla marketing is employed to help brands get creative and stand …