7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

Of floor mops, M&M coatings and battery packs [Video]

Categories
Strategic Partnerships and Alliances

What do coatings for M&M chocolate candies, O-Cedar floor mops and battery packs for electric trucks have in common?

All three come from German industrial conglomerate Freudenberg Group. The company operates many other seemingly incongruous businesses from filtration to home cleaning products.

Freudenberg’s battery business is an appropriate Truck Tech topic. But not as tasty than M&Ms, for which it makes the hard shell coatings through its Capol business unit. 

The heavy-duty truck and bus battery cell and pack manufacturing plant  in Midland, Michigan, is the survivor of Dow Chemical’s 2013 exit from a joint venture called Dow Kokam.

Freudenberg ePower Systems operates in Midland, Michigan, after a number of name changes. (Photo: Freudenberg)

Dow determined the battery business wasn’t worth pursuing, but it continues making materials for batteries. South Korea-based Kokam Co. became partly owned by private equity and real estate investor Townsend Ventures. Townsend bought 48% of the …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos