Blueair Takes High Performance to Visual Heights With New ComfortPure 3-in-1 Campaign Marketing Communication News [Video]

Agency Humanaut continues to position the brand as the air-care experts

Blueair has launched the new ComfortPure 3-in-1, the most powerful 3-in-1 air purifier. To demonstrate the product’s unmatched performance, creative agency Humanaut has developed a new campaign to further cement the brand as the air-care experts.

Created in partnership with agency Humanaut and directed by Barlow Jacobs, the new :30 spot distills Blueair’s 27-year history into an upbeat series of videos designed to signal the 3-in-1’s best-in-class heating, cooling, and purification capabilities through stunning imagery. Crisp, flowing ribbons, a melting ice sculpture, and a uniquely rendered smoke box test created by Humanaut work to help consumers visualize the purifier’s temperature regulation and maximum clean air filtration—all supported by a sleekly designed, gentle-sounding system to maintain the most peaceful of environments.

The new campaign continues Humanaut’s creative relationship with Blueair after recently partnering the brand’s previous advertising campaign, “Air Designed for a Better Life.” Elements of …