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It was a historic year for the WNBA in 2024 with viewership skyrocketing, the emergence of new stars like Caitlin Clark leading to greater attendance and merchandise purchases and social media engagement flourishing.
There’s no doubt the addition of new stars in the league like Clark, Angel Reese and others, combined with perennial All-Stars like A’ja Wilson and Breanna Stewart, strengthened women’s basketball.
But for one WNBA prospect, the popularity of the game this year is just “the tip of the iceberg.”
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Flau’jae Johnson of the LSU Tigers before a game against the Northwestern State Demons at the Pete Maravich Assembly Center Nov. 9, 2024, in Baton Rouge. (Kristen Young/LSU/Getty Images)
“Now that the WNBA has finally gotten its spark and this is the first year that it really popped …