McDonalds celebrates Australias favorite question Maccas run? in summer campaign via DDB Sydney [Video]

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SYDNEY, AUSTRALIA — DDB Group Sydney, OMD, and McDonald’s Australia are celebrating summer with a new integrated campaign posing the question on every Aussie’s lips: ‘Macca’s run?’

Summer is the season of permissibility, and at the end of a tough year for most Australians, the campaign invites the nation to sit back, relax, and enjoy some feel-good moments.

The idea is born of the truth that when someone says ‘Macca’s run?’ you can’t say no, and the campaign celebrates the 1,001 reasons that Aussies choose to go to Macca’s over the summer.

The campaign kicked off with a teaser phase where the two iconic words popped up on ads around streets, screens, beaches, social feeds, and beyond. In an Australian first, Tom Sharpe, one of Australia’s biggest food and adventure influencers, went live on socials inviting more than 18 million Aussies to join him on a live Macca’s run, followed by …