Its time for B2B marketing to come out of its shell so whats holding it back? [Video]

B2B has long been seen as the ugly sister of B2C, says Anca Rhone of MX for our B2B focus week. Now is its time to shine, but the field must first overcome these hurdles.

For decades, B2C got all the glory. It was the fun, sexy cousin of B2B marketing. While everyone was talking about insurance, beer, Christmas, and Super Bowl ads, B2B marketers quietly worked in the background.

But now, B2B is finally getting its moment in the spotlight. Jon Evans is talking about it on Uncensored CMO, a marketing podcast with over a million downloads. Marketing and advertising trade publications, such as The Drum, are writing about it, and books like Boring2Brave by bestselling author Mark Choueke are flying off the shelves.

Funnel vision

The B2B world has enjoyed a significant amount of smart and sophisticated marketing, but historically, that brilliance was not focused on the advertising side. Brave B2B marketers …

Tags Ad Campaign, Ad Strategy, Strategies