The Content Marketer’s Guide to Thought Leadership [+ Inspiring Examples & Expert Tips] [Video]

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow.

You need to share your knowledge consistently, prove you’re an expert (not just claim it), and earn your audience’s trust. Once you’re there, though, it opens up new doors — more leads, more opportunities, and more influence in your industry.

It’s not a shortcut, but when you do it right, the payoff is huge.

Spoiler: Building my thought leadership in content writing led to all my contracts coming from LinkedIn. For Lemlist, a cold email automation tool, it resulted in $10M ARR bootstrapped. (More on this later.)

Below, let’s review what thought leadershipis and how to use it in your marketing strategy. I’ll also explore the best examples and types of content you …