The Rise of Short-Form Video: Engaging Audiences in Seconds

In today’s fast-paced digital landscape, short-form video has emerged as a dominant force, revolutionising how we consume content online. With more than 50% of marketers reporting that their companies use short-form videos in marketing in 2024, it’s clear that this format is not just a passing trend but a fundamental shift in content consumption habits.

These are typically defined as content under 60 seconds in length, though some platforms allow for slightly longer durations. These bite-sized snippets of entertainment and information have found their home on platforms like TikTok, Instagram Reels, and YouTube Shorts. The format resonates strongly with today’s audience, catering to shorter attention spans and mobile-first viewing habits.

The meteoric rise of short-form video content isn’t coincidental. These snippets excel at maintaining viewer attention through rapid-fire entertainment and information delivery. Their inherent shareability makes them perfect for viral distribution—a single compelling video can reach millions within hours through shares, duets, …