PopCorners and VCCP launches first global campaign to capture curiosity with a twist Marketing Communication News [Video]

PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a ‘Familiar, But Different’ experience.

This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last year, this new campaign introduces consumers in Australia, Brazil, Mexico, & more to the popped corn chips.

The new brand platform targets Millennial and Gen Z audiences who, while desperate to try new things, also crave comfort and reliability. ‘Familiar, But Different’ positions PopCorners as something adventurous while not completely unknown – a magic unicorn of snacks.

The campaign was built as a series of six-second social-first assets, that will be served sequentially to create multiple moments for the brand to tell the familiar but different story. The unexpected AV films sees …