Ledger Bennett boss on how Havas deal will take her B2B agency to next level [Video]

The B2B giant was snapped up by Havas earlier this year. As part of The Drum’s B2B Focus, CEO Andrea Glenn outlines what that deal means for the future of the agency.

The business-to-business marketing industry is undergoing seismic shifts. As traditional agency models falter in today’s increasingly fragmented landscape, differentiation is no longer optional; it’s the absolute bedrock for agency survival. If you’re not moving forward, you’re moving backward.

For Ledger Bennett, a recognized leader in global B2B marketing, this realization drove a pivotal decision earlier in 2024, which saw the agency join forces with Havas. This move has reshaped the agency’s future and redefined its mission.

Guiding Ledger Bennett through this transformation is CEO Andrea Glenn, whose rise through the business from client services to executive leadership embodies the agency’s ethos around evolution. For Glenn, the Havas deal wasn’t simply a merger but an opportunity to bring fresh perspectives to what …

Tags Global, Global Branding, Global Social Media Marketing