Raja Rajamannar on the qualities required of the modern-day CMO [Video]

As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells us what it takes to excel in today’s ever-evolving marketing world.

The modern marketer is more than a brand builder. As Raja Rajamannar, Mastercard’s chief marketing and communications officer and WFA president, explains, today’s CMOs are business strategists operating at the intersection of creativity and data-driven decision-making. “You’re not operating as a marketing specialist anymore; you’re a true business generalist,” he says.

The new standard for excellence

These qualities have been demonstrated by the final five brand leaders shortlisted for the WFA Global Marketer of the Year Award, presented in partnership with The Drum and presided over by Rajamannar as jury president. Unlike other accolades, Rajamannar says, this recognition honors those who excel across multiple dimensions, from societal contributions to sustained business results. The reigning holder of the award, L’Oréal’s Asmita Dubey, embodies this “360-degree performance.” Following a public vote, the next Global …

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