Year on TikTok 2024: All the trends from brat summer to a Moo Deng in finance [Video]

TikTok’s had a fruitful, delicious, and undeniably challenging year, both on and offline.

When the social media platform wasn’t bleeding lime green during brat summer, dropping CapCuts of Moo Deng’s lettuce hat, looking for a man in finance, or shaping modern language while being very demure, very mindful, the company itself faced (and is facing) a potential U.S. ban in the new year — despite the White House joining the platform.

Books, Sephora tweens, the “Apple” dance, and whole cucumbers ruled TikTok, and we proudly told jerks to “scram!”

But what does TikTok itself see as its biggest trends of the year? The company announced its Year on TikTok 2024 on Wednesday, joining the plethora of Big Tech platforms dropping the data on what we all got up to over the last 12 months.

TikTok’s year in review is separated into several trend topics, which we’ve breezed through here. …