7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

FTC Called To Investigate Dr. Oz [Video]

Categories
Influencer Marketing

The Federal Trade Commission (FTC) has been asked to investigate whether Dr. Mehmet Oz is violating social media promotional policies by failing to fully disclose his connections to a company.

Public Citizen, a progressive consumer advocacy group, wrote to the FTC citing concerns about President-elect Donald Trump‘s pick to lead the Centers for Medicare and Medicaid Services. The group accused Oz of making “undisclosed product advertisements” on Instagram, TikTok, and X, formerly known as Twitter, for the health and wellness company iHerb, where Oz serves as a global advisor.

Public Citizen says Oz has violated the FTC’s endorsement disclosure and influencer marketing guidelines by not informing his millions of online followers about his financial ties to iHerb while frequently posting about the company.

Newsweek has contacted Oz’s office, the FTC, and iHerb for comment via email.

Oz, a former Senate candidate in Pennsylvania best known for hosting The Dr. Oz Show, has posted at least 24 TikTok videos, …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos