Local business making waves on social platform TikTok [Video]

HUNTSVILLE, Ala. — Canvas Beauty Brand hosted a Cyber Monday livestream to boost online sales ahead of the holiday season. But the company itself is unique because all of its sales come from the Internet via the online social media platform TikTok.

The company’s one warehouse handles product manufacturing, its packaging and a livestream show stage. It has a whole crew just for operating the TikTok livestream, which gives an inside look at some of the products the company offers. And the brand’s owner, Stormi Steele, said using TikTok for her business has made it grow exponentially.

“We were the first brand to do a $1 million livestream on the TikTok Shop platform, which made us number one in the United States.,” Steele said. “And then I broke that record again in …