EYs Rebecca Hirst on why marketing must be in the room on product, price and promotions [Video]

The UK CMO, formerly of Samsung and Coca-Cola, tells Tim Healey why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of value rather than a service is imperative no matter which side you’re working in.

You studied at Lancaster University and the EM Lyon Business School. You’ve worked at Publicis, Leo Burnett, Brierley and Partners, then Kimberly-Clark before Coca-Cola for six years. You moved to Samsung as marketing director, and most recently, have spent the last four years as UK CMO at EY. Could you walk us through your career journey to date?