5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
12 Steps to Create Videos

UPI transactions may touch 25 billion by end of 2025, predicts Rongala [Video]

Categories
Global Marketing Strategies

The mega success story of Unified Payments Interface (UPI) continues, and it would be no surprise if the number of UPI transactions touches 25 billion a month towards the end of 2025, industry experts said on Monday.

After reaching a record high in October 2024 of 16.58 billion transactions and a value of Rs 23.50 lakh crore, UPI transactions in November stood at 15.48 billion transactions (38 per cent year-on-year growth) with a value of Rs 21.55 lakh crore (24 per cent YoY growth).

According to Sunil Rongala, SVP, Head–Strategy, Innovation and Analytics, Worldline India, October being the festive season saw a spike in transactions, which is usually seen across all spending channels.

“The number to consider is September 2024 transactions which was 15.04 billion indicating that UPI transactions are generally on a secular rise month-on-month,” he said.

Given the trend and increased smartphone penetration, new use cases and the …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads