Microsoft gets fact-checked over Copilot+ PC performance claims in a somewhat embarrassing way [Video]

The big picture: The story of Copilot+ PCs serves as a reminder of the challenges inherent in introducing new architectures to an established market. While the potential for AI-enhanced computing is undeniable, the path to widespread adoption may be longer and more complex than wishful marketing claims.

Microsoft has been aggressively promoting its Copilot+ PCs since their launch in May. The tech giant’s marketing campaign includes a five-second clip declaring these devices are “The fastest, most intelligent Windows PCs ever.” This bold claim has been challenged by users though.

A Community Note attached to a promotional post by Microsoft on X points out that Copilot+ PCs, which exclusively use Snapdragon processors, fall short in raw computing power compared to high-end systems equipped with Intel or AMD chips. This performance gap is especially noticeable in demanding applications and gaming scenarios, where …