Video | From Shared Profits to Owned Platforms: Supercharging by Fusing DOOH and In-Store [Video]

Stop treating DOOH and in-store Media as competitors — Learn how to fuse them for greater impact! In this Masterclass, Chris Riegels talks with our panelists, Florian Rotberg (invidis consulting), Frank Goldberg (Institute for Digital Out of Home Media (IDOOH)) Remon Buter (GroupM), about how these two fascinating types of media with different strengths and applications could have a major impact on the way brands interact with their target groups in the future.