How junk food firms are dodging govt’s advertising ban by targeting young people on gaming sites and social media [Video]

JUNK food firms are dodging the Government’s ban on advertising by ­targeting kids on gaming sites and social media, The Sun on Sunday can reveal.

Ultra-processed foods, often manufactured and containing many ingredients including salt, fat and sugar, have been linked to a ten-fold rise in people with Type 2 diabetes.

In the UK, more than half of the average diet now consists of processed foods and for some — especially those who are younger, poorer or from ­disadvantaged areas — it can be as much as 80 per cent.

Labour pledged to introduce the plan next year to ban junk food adverts promoting products high in fat, salt and sugar (HFSS foods), before 9pm on TV …