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NewJeans to leave record label ADOR after ‘mistreatment’ claims [Video]

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Public Relations

K-pop group NewJeans have announced they are leaving their record label ADOR after claiming “mistreatment” and “manipulation” at the hands of the label. 

The five-piece girl band, who are behind popular tracks like “Super Shy,” “Ditto,” and “OMG,” said on Thursday (28 November) that they would be leaving the label. ADOR is a subsidiary of Hybe, which has signed bands like BTS, LE SSERAFIM, and KATSEYE. 

In the 28 November press conference, NewJeans’ singer Hanni said: “This is not the type of work ethic we respect and not one we want to be a part of and to continue working under a company with no intention of protecting NewJeans would only do us harm.

Hanni claimed that the group was subjected to “mistreatment, not just towards us, but also including our staff”. She alleged that she and her bandmates experienced “deliberate miscommunications and manipulation in multiple areas”.

Danielle, another of the band’s members, …

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