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I used Ronnie O’Sullivan and Jimmy White to promote Mosconi Cup – snooker legends would stand no chance today [Video]

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Event Marketing and Sponsorships

SNOOKER has long been considered the big brother of cue sports – in Britain at least.

But pool is a rapidly-growing sport around the rest of the world and certainly holds more popularity than snooker in the US and certain parts of the Far East, though China is considered snooker’s second home.

Matchroom, who promote both snooker and pool, have helped the prize money grow for the pool World Champion to grow from $50k to $250k in just a couple of years and Shaw thinks more sponsorship and TV airtime is the key to it growing further.

“The more it gets on TV and gets pushed out there the more it will grow, says Shaw. “Matchroom do a great job promoting it, it’s kind of a little bit easier to try and attract sponsors when you have such a good team with TV and media and all that stuff behind …

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